Crypto Valley, Crypto Cycles and the Impact of COVID-19—

3 min readJun 24, 2021

The new episode of the Principled Discord Podcast is welcoming Daniel Haudenschild, the president of the Crypto Valley Association, former founder and CEO of SIBEX. Mr. Haudenschild was interviewed by our host Thierry Arys Ruiz. The focus of the interview was on Crypto Valley and Crypto Cycles in Switzerland. Also, topics related to the impact of Covid-19 on the crypto market and decentralization were raised during the discussion.

Mr. Haudenschild’s career started at Ernst and Young, and he has over 20 years of global financial services experience. He then worked at Swisscom, to make a brand in blockchain service for all the infrastructure that Swisscom carries in Switzerland.

The Crypto Valley was established for professionals and startups working in the blockchain and cryptographic technologies ecosystem in Zug, Switzerland in January 2017. Since then this small city became a magnet for worldwide entrepreneurs. Many big companies, related to the cryptocurrency market decided to move their business there and now we can call Crypto Valley “the global crypto-financial center”.

During the Principled Discord interview, Mr. Haudenschild talked about Crypto Valley’s main development activities for 2021. It’s no secret that many businesses have suffered due to the financial impact of COVID-19. Similarly, the Crypto Valley organizations, which rely enormously on face-to-face events and meetings, were also impacted by the crisis and had to digitalize themselves quickly and efficiently. The Crypto Valley Association was able to transition fully to a digital organization.

The “kick in the pants from COVID”, as Mr. Haudenschild had stated…COVID-19 has forced their company to get creative and scaled their infrastructure into a digital one where they can handle mass populations online. Staying true to their Swiss origin, the company manages to hold open discussions and manage to see things without a bias in topics such as to the institution or the judiciary.

Altogether, Crypto Valley has gone through the crisis relatively unharmed and became stronger. At least it was a lot better than previously anticipated. To recover from the economic fallout of the COVID-19 crisis, many emerging economies turned towards cryptocurrencies. Similarly, fintech and blockchain are being considered as solutions to some pandemic-induced problems The number of companies and employees in Crypto Valley increased from 919 to 960 from July 2020 to February 2021. It is essential to learn from mistakes to ensure constant and steady growth. Watch the discussion where Daniel reiterates how the mistakes one makes, be it personal or regarding the market, help to grow and adapt the knowledge one has gained to succeed as an individual.

Image: Swisscom Swiss Fintech Startup Map January 2020

Follow the link to watch the full episode of Principled Discord Podcast with Daniel Haudenschild hosted by Thierry Arys Ruiz, and learn about the Crypto Valley and its development plan for 2021. Don’t forget to subscribe to Principled Discord’s YouTube channel to watch more episodes. Now accessible on Spotify! Click here to follow the Principled Discord Podcast on Spotify!




TARCO NGO is a nonprofit organisation with two main activities: TARCO THINK TANK ( & and TARCO Association (